6 Signs It's Time to Hire a Copywriter
A Professional Copywriter Is The Key To Elevating Your Business, Here Are 6 Signs It's Time To Hire A Copywriter.
There Comes A Point In Every Business Where It's Time To Expand
This is a good thing! Let’s take a second to celebrate your growth. Whatever steps you’ve taken to get here, we’re happy you're here and we’re happy to help. If you’re here– that means for one reason or another you’ve considered that it may be time to hire a copywriter. If any of these sounds like you, it’s time to level up.
1. Your Sales Are Keeping You Busy
First off, if you find yourself looking for a copywriter because your business is growing and you don't have the time to meet these demands the way they deserve- it’s time. Invest in your business, invest in your future, invest in your expansion. You make more money when you focus on your business, you should be focusing on that. If you find yourself taking focus away from your bottom line to write content, it's time to hire help. The best leaders are great delegators. Focus your time on managing your company, and let a copywriter turn words into profits.
2. You Want To Increase Sales Traffic
In the digital age, the best way to increase sales is to increase traffic to your website. The quickest and most efficient way to do that is to use SEO-optimized content, or keywords and phrases that drive up your placement on search engine results. Expert data shows that by using value-driven content such as blog posts, advertorials, and testimonials you can increase the visibility of your website. A copywriter specializes in strategically employing keywords to give your business increased traffic and optimal results. Let a professional help you get, and stay, on the front page of google and watch your web engagement soar.
3. You Don’t Enjoy It
The number of times we've heard that the idea of writing is scary, troublesome, or just unenjoyable is quite frankly what led us to start this business. The story usually goes something like this “I can build my website with no issue but when it comes to filling in the blank pages, I freeze” or “I’m good at what I do but I’ve just never been good at writing.” Do either of these sound like you? If so, it may be time to give yourself permission to let this one go and hire a copywriter. If you don't enjoy this part of your business, find someone who does and focus your energy where it makes you more money. You’re an entrepreneur, let a writer take care of the writing.
4. Your Website Is Empty
If there’s something every business owner can relate to, it's the pressure of having to fill in your own website. It's daunting- the blank page sniveling at you. Teasing you, tempting you to say something silly, or unimportant, or -gasp!- misspelled. It’s a task we all make way harder to be in our heads than it is in reality. And yes, you are perfectly capable of doing it. But when? Quit making excuses and let someone handle it. Your website is often the first point of contact for new clients, why would you go one more day letting first impressions fall short because you haven't filled in the pages? If your website is missing content, your business is missing sales. If this is you, schedule a free consultation today and let us help you.
5. Your Customer Feedback Told You So
We hate to admit it, but it happens to the best of us: bad feedback. But that's okay- it's how we grow! And sometimes that growth looks like outsourcing tasks better suited to someone else. There's no shame in it, in fact, there are whole industries built around it. The important part is how we deal with it. If you find yourself getting customer feedback about inconsistent communication or incomplete information, it may be time to hire someone dedicated to the task in order to rebuild those relationships. In a people-first industry, the loyalty of your clients will make or break you. Make sure you keep them well informed and wanting more.
6. You Realize There’s Optimization In Specialization
The money you invest into a copywriter is an investment in yourself and your business. The time you save by not writing is the time you spend making money. Your time is the most valuable asset you own; a vital skill to learn for yourself and your business is how to leverage it wisely. This is what separates the good from the great. Consider this: What could take you 4 hours to learn- and 4 weeks to perfect- will take a specialist 4 minutes to complete. Yes, you can teach yourself written sales techniques and you can author every piece of advertising literature yourself. Or you can leave it to a professional and dedicate your energy where it's needed most. Play to your strengths and focus your talents where they reap the most benefits. Hiring a copywriter will give you the freedom to expand your specialties.
Maybe some of these sounds like you, maybe your dialogue is a little different. There are dozens of reasons to hire a copywriter, but you're here because you've made the first step. If you think you are ready to take the leap, schedule a consultation and see if Elevation is right for you. As always, it's quick, easy, and free.
