5 Tips For Finding The Right Copywriter
Helpful Hints For Navigating New Help
If you’re new to the world of copywriting, the task of finding a copywriter can feel daunting. There’s a lot to consider when finding the right person; you want someone who you feel confident can shape the voice of your brand in a way that aligns with your vision. Here at Elevation, we believe in empowering you with the tools to make the best decision for yourself. Here are 5 tips we gathered to help make the process of hiring a copywriter just a little bit easier.
1. Understand Content vs Copy
Understanding your own needs can be the first step to finding help. Some writers differentiate between copy and content writing. If you find that your needs fall across these two categories, you need a writer who can tackle both. Clarifying the services a copywriter provides will save you time and energy when looking. If you aren't quite familiar with the difference between content and copywriting, we can get you caught up with this quick blog post: What is Copywriting?
2. Identify Hotspots
When I say hotspots, what I mean is areas where we see room for improvement. Some call these weaknesses, we call them undeveloped strengths. A strong copywriter can help you bolster areas of your business that you feel are lacking. To do that, a good first step is to identify what those areas are so you can find the right person to counterbalance them. Each copywriter brings unique strengths to their business, find one whose strengths complement your weaknesses.
3. Ask Yourself What You Want
To find what you're looking for, it's important to identify what that looks like. Ask yourself what services work best for your business. Are you interested in predetermined service packages or would you prefer a more personalized approach? Each copywriter will vary in the services they provide and how they deliver them. Find a few key points that are most important to you and find someone who offers solutions that fit your needs.
4. Brand Voice
While every copywriter is trained to be a chameleon of brand voice, it may be helpful to look at copywriters who already have a similar style to yours. This can also be a good indicator of aligning brand values, which is always a great first step to building lasting business relationships. Your copywriter is someone you want to be comfortable calling on for all your writing needs and the better your relationship is, the easier that makes working together.
5. Don’t Lock Yourself Into One Niche
If you find a writer you love, but their portfolio is outside your style, don't count them out yet. Many copywriters are skilled beyond their niche and have more to offer than what you see. Some may be looking to branch out or expand their work experience. Copywriters are in this business because they enjoy finding creative solutions so don’t be afraid to ask. If you find a copywriter who aligns with your brand voice and goals, reach out to them.
You have a lot of important decisions to make when upscaling your business. We have the tools to make some of those decisions a little easier. Finding a copywriter should feel like finding the solution to your problems, not a tedious task that creates new issues. If you have more questions about the process of hiring a new copywriter, feel free to reach out to us. Consultations are quick, easy, and free and we’re always happy to help you find what works for your business.
